“One story, five countries, maximum impact.”

For TOPdesk, I developed and led the international PR strategy.

I secured internal alignment at all levels and worked closely with teams across five countries and four external agencies.

The result: a unified approach with central messaging, a shared survey framework, strong coordination of local agencies and consistent media presence.

This approach strengthened TOPdesk’s visibility and reputation across five core markets, resulting in outputs such as whitepapers, interviews and branded content.