“Not just a logo placement, but a story that lives.”

It started with a single line: “We should sponsor something big.”
No briefing — just direction.

I translated that ambition into a sharp strategic choice: what truly fits the brand, its innovation, boldness and team spirit?

That’s how I landed on the Brunel Solar Team. I pitched the idea, secured commitment and turned it into a partnership that made sense.

Since 2022, TOPdesk has been a Diamond Sponsor — with visibility that reflects who the brand is, builds internal pride and creates a story that lasts.